Trickster-God-Creator - 1433 Words

Tricksters appear in the mythology and folklore of many cultures around the world. Although the power and relative divinity of each Trickster varies from tradition to tradition, Tricksters have important roles in the creation, development, and sometimes destruction, of each culture. The Coyote of Native North American traditions is often depicted as assisting the â€Å"Great Mystery† or â€Å"Great Spirit† in the creating and populating of the world (Leeming). In the Greek myths Hermes is initially a sly infant who captures a tortoise with his untruths and fashions the first lyre from its shell, but eventually transitions to a place amongst the Olympic pantheon as the messenger of the gods. In the Norse myths of the Scandinavian countries, Loki is a†¦show more content†¦Coyote is sometimes purely self-concerned, such as in the Sioux story of â€Å"Coyote, Iktome, and the Rock† (Leeming 50-2), providing the subject for cautionary morality tales. He is als o often the victim of his own pride, such as his attempt to stay awake by propping open his eyes in order to be the first to arrive at Spirit Chiefs lodge at dawn and receive a new name. Coyote falls asleep anyway, retains his name, and creates a permanent slant in his eyes (Dove 17-26). At other times, however, Coyote is selfless and miraculous. In the tale of â€Å"Montezuma and Coyote in Canoes,† from the Papago tradition of Arizona, after the Great Mystery has made the earth, and people have been made to populate it, led by Montezuma, Coyote comes to the great leader of men and instructs the chief to build a canoe. Montezuma doesnt understand why he would need a canoe, but before long a flood of Biblical magnitude washes away the land, and only Coyote and Montezuma survive to lead the new people the Great Mystery creates to repopulate (Leeming 110-11). It would seem easier to allow even the chief to perish in the flood if Coyote really is purely the self-important Trickst er so often depicted, but he seems intuitively to know that Montezuma will be a better leader to â€Å"teach the people all the things they would need to know to survive† (111). Similarly, in the story of â€Å"Coyote and the Footrace,† Coyote allows his own son to be killed in order to teach the rituals for burial of the deadShow MoreRelated Mythology Essay887 Words   |  4 Pagesevery culture reveal the power of love, with it, its accompanying jealousy and anxiety; the conflict between generations, the old and new, the mischief of the trouble makers and the underlying diversity and stability of human nature. Although their gods sprang forth from diverse and distinctive cultures, the Greek and Egyptian Pantheons share many similarities and differences between one another. 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But this illustrates the very nature of the trickster; ever changing, shifting, shaping, disguisingRead MoreSummary : The Overtime Technology 1509 Words   |  7 PagesTara Price Professor Uselmann FWS: Heros, Gods Monsters November 2nd, 2015 TITLELELEL Overtime technology has become a immense influence into the behaviors of our society. So much so that it seems inevitable that technology’s increasing presence could create a sense codependence. A common example would be the mental struggle of going a day without ones cell phone. This codependence is ultimately the driving force behind the British mini-series Black Mirror, named after the dormant screensRead MoreSummarys on Don Quixote, Othello, Paradise Lost and Popol Vuh1818 Words   |  8 PagesLost and Popol Vuh Fools and tricksters are very closely related and are used simultaneously in poetry and other literary works. A fool can be described as one who is deficient in judgment, sense, or understanding and also can be someone who acts unwisely on a given occasion. A trickster is defined as someone that swindles or plays tricks. Often a trickster is a mischievous or roguish figure in myth or folklore.(Websters Online Dictionary) Fools and trickster are used frequently in poetry andRead MoreVictor Frankenstein Ambition Essay1005 Words   |  5 Pagesultimately punishment for acting like a god. Arrogance is a characteristic that Victor and Prometheus possess, both believing they can manipulate their world. Victor Frankenstein demonstrates his arrogance for the natural world throughout the novel, even predicting â€Å"A new species would bless me as its creator and source; many happy and excellent natures would owe their being to me† (Shelley 84). The quest to further science leads Victor to believe he can become a creator of life. Prometheus manipulates nature

How Effective Are Celebrity Endorsements Free Essays

How effective are Celebrity Endorsements Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products. †Just about every star was associated with one sponsor’s product he or she plugged. †(1). We will write a custom essay sample on How Effective Are Celebrity Endorsements or any similar topic only for you Order Now Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients. With the cost of celebrity endorsement deals reaching astronomical highs, one has to address the effectiveness of such expenditures on a company’s marketing plan and whether the economic result justifies the high cost associated with it. A better understanding to the aspects of celebrity endorsement is imperative in analyzing its worthiness; it starts with the nature of the endorser and with a main question of â€Å"who is a celebrity endorser? † A celebrity endorser is defined as â€Å"an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (2). It is not the just the TV or movie stars, it encompasses people from the world of sports, politics and business among other fields. The role also varies from endorsing a product in an explicit mode as in â€Å"I endorse†, implicit mode as in â€Å"I use†, imperative mode as in â€Å"we should use† ,co-present mode in which a celebrity appears with the product and the cases where the endorser is an expert in the range of the product manufacturing or usage. No matter what role the celebrity takes â€Å"to persuade the target audience and push them towards purchase†(3) is the key factor in the success of the campaign. Various psychological researches produced two main models that endorsers fall into the credibility model (4) and the source attractiveness model (4). The Credibility model ties the success of the endorser by how trustworthy and how much knowledge and expertise he portrays to the viewer while the source attractiveness model relates the success of an endorser by his or her physical appearance behavior and how much can the viewer relate to him or her. Few variations to the two main models exist however one role stays consistent with any model we explore and that is the persuasive role that the celebrity has to play. In addition to the different models a celebrity endorser might fit into a cultural categorization applies when identifying endorsers as well. Observing various different endorsements ads it becomes evident that certain celebrities represents certain classes in society and are meant to target that class. Celebrities targeting upper class audience are different than the ones targeting middle class and lower class, while celebrities targeting one gender or one age group are different than the other. The same differentiation applies to lifestyles, demographics and behaviors if the targeted market. It becomes evident that choosing a successful endorser requires careful attention to be paid to the target audience and to the endorser to ensure compatibility. This compatibility becomes the base of a successful endorsement campaign. Consumers have become aware and accustomed to a marketers approach, they understand the intentions of a marketer and subconsciously raise a wall to block his attempt at reaching them, and it’s a natural defense mechanism that a person uses when feeling pressured to purchase or associates the attempts of a marketer to pervious experiences. And while the average consumer is learning to block marketers, fascination with movie stars and celebrities has always increased and reached all time highs with the introduction of reality TV. Now potential consumers are interested and have access to every minor detail in a celebrity’s life for the most part, this fascination opens the door to a different relationship that is built between a consumer and a celebrity. A celebrity is no longer just an idol but they become an everyday advisor in the sense of fashion, lifestyle and even relationships. This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience. This character the celebrity transfers to the product is known as the â€Å"meaning â€Å"(2). The transfer of the meaning to the product goes through three stages. The first stage is in finding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability. After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning â€Å"available to the consumer in a material form†(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only transfer the character of the endorser to the consumer but form a bond with them and the satisfaction from the product will add value to future endorsements. All these added values become part of the character of each endorser and that becomes the determinant in his or her success. The consumer is influenced by the character the endorser transfers into the product in two distinct methods, identification and internalization. Identification is defined as the attempt of a consumer â€Å"to believe the meaning or image portrayed by a celebrity endorser† (6), while internalization is defined as the acceptance of a consumer of an idea that conforms to â€Å"his or her values or belief systems† (6) when introduced by an expert. Differentiating between those two methods would determine further the method of pairing the right product with the right endorser. An expert endorsing a product that requires higher consumer involvement or that is considered highly valued or technological seem to have better success then a celebrity endorsing the same product. This result is due to the fact that products requiring higher involvement by the consumer to use or products with higher value require a higher level of understanding for the product explaining why internalization is more effective. In return a celebrity endorsing a product requiring less consumer involvement or a product that is presented by the image it portray would have a higher success than an expert endorsing the same product. This is explained by understanding the nature of appeal of these products, with a high emphasis put on image and emotional association which is highlighted by the likeness to the celebrity endorsing. All consumers purchasing a product understand that with their purchase a certain level of risk is involved and only when the return they expect themselves earning is higher than the perceived risk will they commit to a purchase. Various studies were performed (6) to understand the nature of nature of perceived risk by the consumer and the effect of the endorser on it. The results are important to analyze, as understanding how to lower the perceived risk will serve towards more successful product sales. Studies(6) indicated that an expert endorser of a higher technological product (a computer served as the product for the study) succeeded in reducing the perceived risk by the consumer, while celebrity endorser reduced the perceived risk by consumers towards a low technological, peripherally processed product (clothing served as the product for the study. Even though there are other risks that remain beyond the effect of the endorser such as financial risk however choosing the right endorser has a direct effect on the result of the marketing campaign and impacts part of perceived risk by the consumer towards the product. These studies draw a wider picture of how not only should we evaluate the endorser by the consumer’s attitude towards them but also by their effect on reducing the risk related to a product that a consumer considers in its evaluation. Now that the selection process of an endorser and the guidelines followed in order to insure their effectiveness is explained we turn our attention to how we evaluate their effectiveness on two main goals of a marketing campaign, brand recognition and sales. Brand recognition and branding has evolved from traditionally being viewed as a marketing function to being viewed as â€Å"heart of the business activity† (7). It became an essential asset that has to be managed and its performance evaluated in terms of marketing efficiency and asset valuation. To create value in branding a company has to create a unique and strong brand association among consumers. The consumer’s role in creating a strong brand is essential since the higher the awareness between consumers to the product the more valued a brand becomes thus resulting in equity brand measured by consumer perception rather than quantitative figures. The stronger the relationship a consumer has with a brand the stronger a brand is and this concept of brand-consumer relationship is explained by examining how a consumer achieves self consistency by purchasing products they perceive as a reflection of themselves this is defined as the â€Å"image congruence hypothesis† (7) in which consumers compare their perceptions about product to their own values and choose the one closest. 1. Ted Sherman, â€Å"History Of Celebrity Endorsement† (July 2010) 2. Grant McCracken, â€Å"Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process† Journal of consumer research , (December 1989) 3. Colleen Bee, Scott A Jones â€Å"Who is trying to Persuade me? Exploring consumer Interpretations of Endorsement based Advertising â€Å" (December 2007) 4. Hovland, Carl I and Walter Weiss (1951-1952), â€Å"The influence of Source Credibility on communication effectiveness† 5. 6. Dipayan Biswas and Abhijit Biswas, â€Å"The Differential Effects of Celebrity and Expert Endorsements on consumer Risk Preception†(June 2006) 7. How to cite How Effective Are Celebrity Endorsements, Papers

Adding the Regression Results Scatter Plot -Myassignmenthelp.Com

Question: Discuss About The Adding The Regression Results Scatter Plot? Answer: Introducation In todays world, education is not a luxury anymore; rather it has become essential to compete in the corporate work society. The main purpose of this report is to understand the influence of duration of education on wages (Veramendi Humphries and Heckman 2016). In this report a linear regression analysis along with other statistical descriptive analyses has been conducted to determine the relationship between the number of years of education received and corresponding wages per hour. Background Education is considered to be an investment in terms of human capital, the distinct productivity that an individual can provide. Consequently, higher level education can be regarded as a greater capital and a more assured investment (Strauss and Strauss 2018). Thus, from an economists point of interest, comprehending the relation between wages and years of education through appropriate quantitative analysis is of paramount importance. Method A sample of size 100 has been considered for this particular report. Corresponding years of experiences and hourly wages are provided in the data set (Binabaj et al. 2014). The methodology of regression analysis has been used to test whether there is any association between the number of years an individual has received education and his or her hourly wage (Guvenen and Rendall 2015). Two descriptive tables, consisting of the respective means, medians, modes and the ranges of the two variables have been provided in this report to have a basic understanding of the nature of the data sets. Analysis of a scatter plot is also considered, where the years of education is considered as the independent variable. Results Two descriptive tables are provided for the two columns in the data. Mean, median, standard deviation long with range and the minimum and maximum values are presented in the table for the respective labels. Year of Education Mean 13.76 Standard Error 0.272704376 Median 13 Standard Deviation 2.727043761 Range 15 Minimum 6 Maximum 21 Earnings per hour Mean 22.3081 Standard Error 1.402143746 Median 19.39 Standard Deviation 14.02143746 Range 72.06 Minimum 4.33 Maximum 76.39 A scatter diagram has been constructed with years of education considered to be the independent variable. Thus it is plotted along the horizontal axis (X axis). The linear trend line along with the corresponding equation and the R-squared value are also shown in the graph. As per the linear trend line, it is evident that there exists a positive linear trend among the variables of concern. In other words, there exists a positive linear relation between years of education and earnings per hour. A detailed regression analysis table is provided to estimate the regression equation. As considered earlier, the regression equation is to be estimated is an equation of wages on education. Implying number of educational years is considered as the independent variable and the other variable is the dependent one (Austin and Steyerber 2015). The estimated regression equation is (as approximated from the scatter plot) In terms of the relevant subject it can be expressed as From the above equation, values of hourly wages can be calculated by putting in subsequent values of the number of years of education. The general formula for the regression equation of y on x is given by The slope or to be precise the regression coefficient is referred to the coefficient of the independent variable in the regression equation which is in the general equation. It is defined as the ratio of the vertical change with respect to the horizontal change, which is known as the rise over run. Basically, slope of a regression equation of y on x, portrays the change in y in accordance to the change in x. The linear regression equation of wages on education is given by Thus in case of the above equation, slope is 2.1238. Interpretation of the slope is that a year of education is needed to increase the hourly wages by units. From the scatter plot and the regression analysis table, it can be inferred that although there exists a very crude linear relation between the variables, there is very little association between the two. At least from the data provided, no such associations can be seen. From the regression table, the R-squared value is found to be 0.1706 (approximately). R-squared value represents the level of variation, in percentage, in the dependent variable that could be elucidated by the independent variable (Austin and Steyerberg 2015). Thus, in this case, total years of education by an individual can describe only 17.06% of the variation in the hourly wages of those individuals. Hence, it can be concluded from the regression equation that the goodness of fit is very poor. Predicted value of the wages for those who have 12 and 14 years of education are to be calculated using the calculation regression equation. Putting the values of x as 12 and 14, the values obtained are The difference in the hourly wages of individuals having 14 and 12 years of education as calculated by the regression equation is . Discussion In conclusion, the report depicts a small scale of association between the two relevant variables. Slope of the equation is 2.1238, which does not depict a very high steep, implying lees association. However, there exists a linear trend or regression line with 17.06% goodness of fitting. From the scatter plot it is evident that most of the data is concerned with those who have received education between 12 and 16 years. In spite of that, there is a distinct variation in the hourly wages (Bttner and Thomsen 2015). Apart from that only 100 sample observations have been provided which may not be appropriate to decide on such a wide and vast subject. With a higher number of samples and that too with more varied range of years of education, a much more precise conclusion could be obtained (Meyer and Thomsen 2016). The p-value indicates that the null hypothesis, which states that there exists a linear relation between the variables, should be rejected. Thus it is evident that there exists no linear relation among these variables. Recommendations The first recommendation would be to gather a more relevant and widely spread data. It has been made clear that this is an important subject matter to do research. Thus, proper statistical sampling techniques should be applied and relevant data must be gathered. Since most of the data has been collected with those who have received education from 12 to 16 years, it is obvious that the data has a certain sense of biasedness. Mean, median and mode of the number of years of education are much closer than those of earnings per hour. Thus appropriate normality tests should be carried out to check for the normality of the respective distributions (Park 2015). Education and wages clearly have a positive correlation but their relation is not linear. Thus appropriate regression analysis needs to be carried out find the relevant nature of relation among these variables. References Austin, P.C. and Steyerberg, E.W., 2015. The number of subjects per variable required in linear regression analyses.Journal of clinical epidemiology,68(6), pp.627-636. Binabaj, F.B., Farhangfar, H., Azizian, S., Jafari, M. and Hassanpour, K., 2014. Logistic Regression Analysis of Some Factors Influencing Incidence of Retained Placenta in a Holstein Dairy Herd.Iranian Journal of Applied Animal Science,4(2). Bttner, B. and Thomsen, S.L., 2015. Are we spending too many years in school? Causal evidence of the impact of shortening secondary school duration.German Economic Review,16(1), pp.65-86. Guvenen, F. and Rendall, M., 2015. Women's emancipation through education: A macroeconomic analysis.Review of Economic Dynamics,18(4), pp.931-956. Meyer, T. and Thomsen, S.L., 2016. How important is secondary school duration for postsecondary education decisions? Evidence from a natural experiment.Journal of Human Capital,10(1), pp.67-108. Moon, K.W., 2016. Adding the Regression Results in Scatter Plot. InLearn ggplot2 Using Shiny App(pp. 247-254). Springer International Publishing. Park, H.M., 2015. Univariate analysis and normality test using SAS, Stata, and SPSS. Strauss, V., and Strauss, V. (2018).Report: Does money matter in education?.Washington Post. Retrieved 25 January 2018, from https://www.washingtonpost.com/blogs/answer-sheet/post/report-does-money-matter-in- education/2012/01/05/gIQAM8AweP_blog.html?utm_term=.2cb6606468b2 Veramendi, G., Humphries, J.E. and Heckman, J.J., 2016.Returns to Education: The Causal Effects of Education on Earnings, Health and Smoking(No. id: 10908).

Barack Obama - On the Uprising in Iran free essay sample

Harrison Bergeron Analyisis Essay Example

Harrison Bergeron Analyisis Essay Example Harrison Bergeron Analyisis Paper Harrison Bergeron Analyisis Paper Jasmine Wesson Equality is something people want to achieve but seems too difficult. Equality seems difficult because its such a complex and high goal for everyone to reach. In Harrison Burgeon a fictional short story by Kurt Evensong, total equality has been achieved. The small home of George and Hazel Burgeon, equality had been reached in 2081 but doesnt seem quite right. Throughout Kurt Evensongs short story, and the teaching of total equality he demonstrates how too much of a good thing could go terribly wrong. In Harrison Burgeon total equality Is clearly demonstrated throughout the entire short story but it isnt truly equal. The Handicapper General (Para. 1) helped achieve equality. The equality wasnt true equality though, if someone was smarter than the average person they were required by law to wear a metal radio in their ear that way If you started thinking about something above average they would send a sound to cut off your talking. (Para. ) Everyone was also required to wear a bag full of lead balls around their neck but not everyone carries the same weight as other people. The dancers on television had to wear masks so no one would know how pretty or ugly you were and the prettier you were the more ugly of a mask you were required to wear. The television announcers also had to change the way their voices sounded so their voices wouldnt be attractive. (Para. 39-40) Even though It may seem as if there Is equality in the town there isnt. : Hazel, Georges wife doesnt have to wear a metal handicap In her ear, the ballerina had to wear weights that were worn by 200 pound men, and the Handicap General Is higher than anyone else, which makes the equality Not even truly exist. In Harrison Burgeon the handicap general represents the fairness of society and demonstrates how the view of total fairness is in control by only one person and everyone counts on them regardless of what they themselves think about something. (election. Due/faculty/ Suddenly/sample_essays. Tm) Throughout the start of the short story the message of strength and weakness shines through. When everyone Is equal there Is strength because no one Is In constant compound with anyone else. (Para. 1) Among that strength there is also weakness because not everyone is full equal, not everyone aeries the same weight, wears a metal radio in their ear, and not everyone can become a handicap general. There is also weakness shown when Harrison- George and Hazels son, t akes off all his handicaps and the pretty ballerina dancer takes off her mask. The weakness Is shown because they then become UN-equal and Harrison who represents the Individuality of the world, destroys the societies total equally The year was 2081 and everyone was finally equal When Harrison and the dancer become unequal on national television then the weakness comes through more than the strength of the city does. When strength and weakness is shown throughout the fictional short story there is also the presence of knowledge and ignorance. The knowledge In the story comes when the society found a solution to the total equality problem and everyone was equal to one another. There Is also Ignorance there due having the same weight as Harrison or one another, not everyone wearing metal radios in their ears, etc.. The real ignorance in the story is within the dangers of governmental controls. If the government could easily control how we look, what we see, what we hear then the government is ignorant to think that that is the solution to total equality because then there is no knowledge about equality its Just more rules and governmental control. If there is more ignorance than knowledge then the utopia becomes nothing but a living hell. (redwoods. Due/instruct/Johnston/English B) Even though everyone searches for total equality, it could lead to nothing more but no true equality and even more governmental control; causing everything to crumble before it could really even begin. : elation. Due/faculty/suddenly/sample_essays. HTML redwoods. Due/instruct/Johnston/English B Harrison Burgeon by Kurt Evensong

Scholarly Paper Caring for Individuals, families and groups Research

Scholarly Caring for Individuals, families and groups - Research Paper Example (A Nation Free...p.2) The factors such as geographic location, mental health, age, gender, socioeconomic status, religion are found to be main determinants in health care discrimination. Lack of insurance is the biggest barrier, more than any other economic or demographic barrier that affects the quality of health care received by these groups. They constitute about one-third of the U.S. population, but make up more than half of the 50 million people who are uninsured. Of the total 50 million people who are uninsured, almost half belongs to the racial and ethnic group; while they constitute only one-third of the U.S. population. Reforms under the Affordable Care Act have to be seen in above light and it is likely to be a boon for many and may be a bane for someone. Some of the significant milestones of the act can be described as per the following. Benefits to Children and Senior Citizens The reforms have brought new rights and benefits for children and to those under the age of 26 t o stay on their parent's health insurance. It has also ended annual limits on care. The new act provides 50% discounts on brand-name drugs to seniors in Medicare and it also provides tax credit to small businesses for extending insurance to employees. Providing Access to Insurance for Uninsured Americans with Pre-Existing Conditions Uninsured Americans with Pre-Existing Conditions A Pre-Existing Condition Insurance Plan (PCIP) is made for individuals who are uninsured for at least six months for that reason. States are also free to run the new programs. The Department of Health and Human Services will run the plan, if the state does not have a plan. This program will serve as a bridge until 2014, when any discrimination against pre-existing conditions will not be allowed. The act will have influences on health and caring across wide section of ethnic minorities in varied ways. Though, the Affordable Care Act is formulated to provide the health for all but it essentially addresses th e needs of those who had no access to adequate coverage due to their underprivileged status. Well-Being, Health, and Safety of the American People The broad range of health indicators pertaining to racial and ethnic minorities is far worse than their non-Hispanic White counterparts hence well-being of these people needs special attention. Hence need is to create an environment that can control chronic diseases and associated risk factors. The effective community-based programs and policies can reduce and tackle the disparities in health standards. (A Nation free†¦p4) Racial and Ethnic Minority It is true that all American citizens do not have equal access to health care. Various racial and ethnic minorities, low-income groups and most of the underprivileged populations have higher rates of illness and less treatment options. Mostly, they do not have any insurance coverage for treatment. They’re less likely to get chance of preventive care and will have no access to the t reatment and screenings to stay healthy. Preventing diabetes and heart disease is a tough task for them. Perhaps, this is the group who is going to get the biggest benefits from this new healthcare program. Economical Ways The Affordable Care Act is geared to reduce these disparities regarding health care by improving access to health care for all citizens. This is aimed at bringing down the

War and the Threat of External Violence Essay Example | Topics and Well Written Essays - 1500 words

War and the Threat of External Violence - Essay Example For the presentation of his statement George Orwell chose the art form of social science fiction. The novel just describes a few months of Winston Smith’s life – life of an ordinary member of society, which is built on the principles of Ingsoc (English Socialism), in the fictional superpower Oceania in 1984 (future). A prototype of the future socialist society can be seen quite clear – it was the Soviet Union of the 30-40’s. The mustachioed leader, Big Brother, privileged comrades of the Inner Party, the Thought Police, great cleansings, forced labor camps, a hysterical search for internal enemies, headed by a mythical traitor Goldstein -Trotsky, gloomy atmosphere of general suspicion, squalid life – these are the familiar elements of Stalin’s dictatorship. However, the technologies and methods of society control and suppression of dissent in the book surpass the Soviet realias. Orwell developed the idea of surveillance and brainwashing with more and more sophisticated technical means to manipulate information on a large scale, as it makes impossible any appearance of unauthorized thoughts. The geographic location of the novel is Air Strip One – a huge faceless province of the totalitarian Oceania, which is the allusion of the former UK. The author shows that even the bastion of European democracy with a long tradition of political freedom, which did not surrender to foreign or domestic fascism, can turn into a giant grim prison in 35 years, if people lose their watchfulness. Now, in the atomic age, the world lives in a state of apocalyptic terror. This is the reason why people are so concerned about the motives of the Apocalypse in literature. However, not the Big Brother unleashed atomic and hydrogen apocalyptic monsters. The main problem of the modern society is that it still has not learned how to adapt its lifestyles, social and political institutions to the great achievements of the technical knowledge. We do not know how the atomic and hydrogen bombs influenced consciousness of millions of people living in the East, where pain and fear can be hidden behind the facade of official optimism. This book is an attempt of a geopolitical prognosis. The world in the novel, after World War II and a small period of peace, is engaged in a nuclear war, which started in the 50’s between the former allies. As a result, the territories of Continental Europe go to the USSR; Britain and America are horror-struck by socialist revolutions. The possibility of such a war is historically justified. The allies, members of the anti-fascist coalition had very different geopolitical interests and united only in the face of fascist aggression. Variants of the further division of the world among the great powers, after Germany’s fall, were considered by Stalin, Churchill and Roosevelt as well. The military machine of the Red Army gained an unprecedented power by the end of the war and could â€Å" liberate† the whole Europe easily and only the Second Front opening forced Stalin to confine himself to the Eastern half only. The Allies, in turn, were not averse to kill the â€Å"communist contagion.† Actually, after World War II, two superpowers arouse - the USSR and the USA and by the early 50’s they had nuclear weapons and struggled for world domination. But in the real world nuclear arsenals have grown too quickly, making it impossible to win a nuclear war. Moreover, Stalin’